Should My Wannabe Influencer Friend Stop Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a surprise: I might be bare-faced, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I appreciate that she has helped me with my career in design, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I love being with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the nuances, posting them with an audience that appreciates the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of offering access, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the work we create together can get us: a foot in the door. I know not all people enjoys being on camera, but often spontaneity is what makes content genuine. Being recorded occasionally is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but friends help each other in minor capacities. I thought recording a clip here or there would be fun for her. Innovation thrives in collaboration, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still considering hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to respect her friend's personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some real memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Jason Rodriguez
Jason Rodriguez

A tech enthusiast and gaming strategist with over a decade of experience in digital entertainment and software development.